Sheri Helvey

In short, a Lead Capture System is comprised of two things, a lead capture page (also known as a Squeeze Page or a Landing Page) and follow-up emails (autoresponders). 

A ”Lead Capture Page“ is a simple one page web site that consists of the following components: 

1. Attention grabbing “Pre-Headline”
2. Headline – Presents a compelling and powerful benefit, targeted to what the prospect is searching for.
3. Description –  Explains the specifics of your offer and how it will help your prospect get what they want, fix their problem, or avoid what they don’t want.  Usually bullet points are used here.  Video and audio are great to add to increase conversions.
4. The offer and opt-in box – Offer something of value here, like free training or an e-book.
5. Call to action — Specific instructions on what to do next.

The “Follow-up” part of a Lead Capture System is done through an autoresponder service and is one of the most vital components of your business.  An autoresponder service simply allows you to load up a series of email letters that are sent out at pre-scheduled times for automatic follow-up to the people who opted in through your lead capture page.   

What is the purpose of a Lead Capture Page?

The ONLY purpose of a Lead Capture Page is to convert traffic to leads that you can follow up with at a later date, also known as “list building” or “building your tribe”.  A lead capture page is NOT the place or tool for making a sale of anything other than selling the prospect on opting into your list to gain more information later.  PLEASE understand this — the only objective of a lead capture page is to compel your target prospect to fill out the form and “opt in” to your list.  Once this happens, your “Lead Capture Page” has done it’s job!  And you have started to Build Your List!  And this, my friend, is what your focus should be on — Building YOUR list. 

The easiest software I have found to design a lead capture page is through Instant Capture Page.   Simple, affordable, and you can use it for any program, product or service.

 How does this “Follow-up” thing work?

The ability to control the flow of communication to your followers list is THE most valuable tool you have in internet marketing.  Your autoresponder (emails) is the heart and soul of your business.  It will generate front end sales quickly and efficiently, but even more powerful, it has the ability to continue to generate sales on the back end of your marketing funnel for years and years to come.  Repeat sales come at no cost to you when you know how to fully leverage the power of your autoresponder and email marketing.

The key to using an autoresponder effectively is to not abuse your list with sales pitches void of valuable content.  You should use the 90/10 approach . . . write your follow up emails to contain 90% valuable content (training tips, personal development info, etc.) and 10% sales messages. 

So, first and foremost, you need to find a company that offers an autoreponder service.  Two of the most popular services out there are Aweber and Get Response.  They both have tutorials to walk you through on how to set up your autoresponders.  Your autoresponder service will be connected to your lead capture opt in box, so when a person opts in, this will trigger your emails that you have set up in your autoresponder service….and now your emails (follow-up) are on auto-pilot!!! 

Always remember . . .  ”the fortune is in the follow-up”!!! 

Alright, this sounds good, but how does this help me build my primary program? 

Simple . . .  in your autoresponders where you offer valuable content (remember the 90/10 rule?), you break up your messages/training with short and sweet recommendations or invitations to review some affiliate product, tool, resource or your business.  Then continue with more content in the email and in the “P.S.” at the very end of the email, include another invitaton or recommendation and call to action that directly links the reader to an offer or promotion.

Now, you can always write your emails about your primary business which is fine, but so many people are getting “blasted” with business opportunities nowadays that it is refreshing to offer people valuable content and THEN once that relationship is established and they trust you, you can introduce them to your primary program. 

Build and cultivate those relationships!!!